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Surprise and Delight
Early in my military career I was put in for promotion to the rank of Sergeant by my boss (and, later, very good friend) John. At that time, to make that first rank in the Non-commissioned Officer...
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Customer Service at My First Job
Back when I was a mere lad of 16, the first job I got was as a Stockboy at a local Kresge store. Kresge was the “dime store” predecessor of Kmart, founded by S.S. Kresge in Detroit. I came in on...
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Mixed Messages in Radio Spots
Advertising for liquor stores is fairly new in the Texas town in which I live. It’s only been a little over a year since citizens voted to allow sales of spirits within the city limits. Now that there...
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Customer Service – From The Other Side – Again
Be excellent to each other! – Fake Socrates in “Bill and Ted’s Excellent Adventure” I’m going on my soapbox here. I hope you will indulge me while I get something off my chest. I wrote once before...
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What Is Best Buy’s Real Problem?
Are the prices too high or is the customer service just too bad? Best Buy (and many other brick and mortars) often blame online stores like Amazon for their problems. The chief complaint centers on how...
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Bulk Mail – The Original Spam
I have, sitting on my desk, four pieces of unsolicited bulk mail. All of these are from the same company. All of them offer to reduce my mortgage payments by going through their quick refinance...
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A New Side of Best Buy?
Back in January I wrote about some of my experiences at Best Buy after reading comments about the company by Larry Downes on Forbes.com. Conversations around that post and in others around the topic of...
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Yet Another Customer Service Rant
It’s happened again. I had a great post all ready to go which will once and for all help you to remove stains from your clothes and teeth, end the scourge of sludge in your auto’s engine and eradicate...
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A Tale of Two Radio Programs
Lately I find myself doing a lot of driving on Saturday mornings. This offers me the opportunity to listen in on the two talk stations in the Austin area. In many markets, Saturday morning talk radio...
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In Marketing, Shouting Doesn’t Cut It Any More
Last week, I wrote “The Tale of Two Radio Shows” telling of my observations surrounding two Saturday morning radio programs. This week, I want to touch on a series of ads running throughout all the...
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SEO Fundamentals – Algorithm Proofing – PubCon New Orleans 2013
SEO Fundamentals – Algorithm Proofing This session was moderated by Scott Hendison I kicked off this session with a presentation on building your web site on a strong foundation. Michael Black rounded...
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Advertising Gone Wrong
Several weeks ago, I noted a bicycle chained to a bike rack on a street corner in Downtown Austin, right across the street from the Austin Convention Center. On it, was an ad for a local business: Two...
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Dr. Robert Cialdini – Kickoff Keynote – Pubcon NOLA 2014
Dr. Robert Cialdini kicked off Pubcon NOLA 2014 with a great presentation entitled “The Power of Persuasion Under Conditions of Uncertainty,” which was an updated version of the opening kickoff keynote...
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